Breaking through New Zealand's
most competitive leasing market with Ad systems and a web facelift.
most competitive leasing market with Ad systems and a web facelift.
ORIX has been operating in New Zealand's vehicle leasing market for over 30 years, but their advertising wasn't doing justice to their offering. Inconsistent visuals and messaging that didn't resonate with modern buyers, meant costs were high and creatives were difficult to scale. I came in to fix the foundation. New website, new creative, new copy across every channel.
I worked with the Double and Orix teams to create an ad set of 100+ versatile concepts and an overhauled web experience. I adapted the existing brand guidelines, brand imagery and Higgsfield concepts; working primarily in Figma.
Creatives that made a complex product hard
to ignore.
to ignore.
I developed a full suite of Meta and Google assets, each one designed to strip back the complexity and speak directly to the right audience. Fleet managers, business owners, EV considerers. Different angles, better visuals. The design system was built for large-scale concept and message testing. What resonated, we refined.
Making 37 years feel effortless.
Fleet size, vehicle type, sustainability goals. The navigation was restructured around how customers actually think, not how ORIX's internal catalogue was organised.
A dedicated sustainable fleet section gave EV and hybrid options the space they deserved, rather than burying them. And the mobile experience was built to hold up properly. Not just responsive, but genuinely considered.
A dedicated sustainable fleet section gave EV and hybrid options the space they deserved, rather than burying them. And the mobile experience was built to hold up properly. Not just responsive, but genuinely considered.
The website, rebuilt
The product range was broad and the old site made that feel overwhelming. I rebuilt the experience from the ground up, starting with the thing that mattered most: visual navigation that made finding the right car effortless.
