Five locations. One brand worth staying for.
Carnmore Hotels is a collection of five properties across New Zealand, each with its own location, character, and guest experience. They needed a website that could hold it all together without making any property feel like an afterthought. I designed the full site across every location, building something that feels as considered as the hotels themselves.
Designed around the guest.
Designing each location page around the guest journey from the first scroll. Neighbourhood context, local dining, proximity to the things that actually matter. The kind of detail that turns a browse into a booking. Warm, clear, and easy to navigate on any device.
Consistent without
being templated
being templated
I built a design system flexible enough to hold five different properties without any of them feeling templated. Same brand, different story each time. Christchurch, Takapuna, Hagley Park, Lower Hutt, Marlborough. Each location gets its own imagery, its own feel, and its own reason to stay.
