Client
Measure Camp
Role
Digital Designer
Company
Double.io
Measure Camp
Role
Digital Designer
Company
Double.io
Brand and event design for New Zealand's analytics 'unconference'.
MeasureCamp is a free, volunteer-run 'unconference' for the analytics and measurement community. No keynote speakers, no fixed agenda. Attendees pitch the sessions, fill the grid on the morning, and run the day themselves.
Sticker Set
Stickers are where the community's humour lives. In Data We Trust. 404. Tag, you're it. Each one is a small in joke for people who work in measurement, cheap to hand out and most likely to end up on a laptop lid long after the day.
Flying the Flags
Banners set the tone before anyone speaks. Big type, high contrast, one message per flag, strung down the venue so the space reads as a camp the moment you walk in.
T-shirt & Merch
The product range was broad and the old site made that feel overwhelming. I rebuilt the experience from the ground up, starting with the thing that mattered most: visual navigation that made finding the right car effortless.
Initial Ideation
& Concepts
& Concepts
Everything went onto one board. Badges, patches, banners and retro scout signage, all chasing the same question: how do you make "camp" mean something for a room full of analysts? The idea that stuck was the earned patch, a badge you collect and swap, which is exactly what happens at MeasureCamp.
