Project
For the people
Client
Media Design School
Role
UX/UI & Digital Design
Year
2023
For the people
Client
Media Design School
Role
UX/UI & Digital Design
Year
2023
Addressing Hate Speech Through Strategic Branding. A Social Media Platform's Approach to Fostering Inclusivity and Acceptance
For the People™ is an AI-powered social media platform designed to combat online hate speech. It combines smart content moderation, community reporting tools, and interaction-focused features to keep users safe without sacrificing genuine connection. The visual identity — from colour palette to typography — was chosen to feel inclusive and welcoming to all.
How to change the social environment through app guardrails.
Rather than simply reacting to harmful content, this platform is built on prevention principles informed by GLAAD's LGBTQ Social Media Safety Program and Moira Walker's research on early interventiWhat began as a traditional campaign concept evolved into this comprehensive platform that doesn't just change how people think about social issues but fundamentally transforms how they interact online by establishing protective guardrails while maintaining an enjoyable user experience.
