Project
Mindflow
Client
Media Design School
Roles
Lead Illustration/UX
Project Manager

Creative Team
Joshua Ward
Alana Butler
Xandrix Gayagoy
Year
2024
Design a campaign to promote awareness and, to provide a possible solution that could increase accessibility to our intended target audience.
Mindflow, an app-based mental health platform addresses the finding that 100% of surveyed university students experienced anxiety or depression. As lead Illustrator/UX Designer and Project Manager, I created relatable character avatars that guide users through personalised wellness journeys with friendly humour. The interface allows customisation of avatars, colour schemes, and emotional states, providing tailored resources, mood-tracking journals, educational content, community spaces, and an SOS feature. Mindflow transforms mental health support from crisis management to proactive well-being while making support accessible and engaging.
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